European Union (EU) Uganda
Nationwide Communication & Visibility Campaign | Team Europe Partnership
The European Union and its member states (MS), is a major political and economic actors in Uganda. Its developing support makes it the largest donor in Uganda. In general, the EU is widely seen as a strategic opportunity for development and economic growth.
The Problem
Despite the major impact directly resulting from EU activities in Uganda, there seemed to be low awareness among the Ugandan population about the EU's role and subsequent contributions to Uganda's development. The EU therefore seeks to increase communication and visibility around its projects in Uganda to raise awareness about its role and actions in Uganda and provide accountability and transparency on the use of EU funds to taxpayers in the EU MS and the citizens of Uganda.
Solution
RoyalWay Media was contracted and is currently implementing a nationwide communication and visibility intervention to enhance awareness of the EU's activities in Uganda, especially of grant support. This is being done through a multimedia mix via traditional media (with specific emphasis on radio) and social media, telling concrete stories of beneficiaries of EU support.
Key Focus Areas:
Key Focus Areas:
- Promoting Green Partnerships
- Promoting sustainable and inclusive growth and jobs
- Promoting Democratic Governance and Social inclusion in private sector activities
- EU support targeting both Ugandans as well as refugees
Communication & Visibility Services
Media Buying and Coordination
Strategic media placement and coordination across channels
EU Events Planning and Management
Comprehensive event coordination for EU initiatives
Supply of Branded Materials
EU-branded materials and promotional items
Social Media Management
Digital engagement and social media strategy
PR/Media Coordination & Monitoring
Public relations and media monitoring services
Perception Surveys
Public opinion research and analysis
Visual/Billboard Campaigns
Outdoor advertising and visual campaigns
Photography/Video Production
Professional content creation and production
Implementation
The agency over the past year has implemented a mix of communication interventions ranging from organizing events, media management coordination, editorial support and content development, social and digital management, photography and video productions to enhance the visibility of the European Union in Uganda as a single entity, and Team Europe, improving awareness among targeted audiences about the EU-Uganda partnership in all its dimensions.
Gallery
