Airtel Uganda
Since 2021 | Countrywide BTL Marketing Campaigns
Since 2021, Airtel Uganda partnered with RoyalWay Media to design and implement countrywide Mobile Promotions outreach BTL marketing campaigns to reach consumers all over the country covering over 70 districts (Central, Western, Eastern, and Northern Uganda) to promote the company's products and services
National Coverage
Our comprehensive BTL marketing campaigns span across over 70 districts in Uganda, covering all four regions: Central, Western, Eastern, and Northern Uganda. This extensive reach ensures maximum market penetration and customer engagement across diverse geographic and demographic segments.
Services Provided
Contact Center Launches
Launch of 58 Contact Centers countrywide including organizing shop launches and provision of logistics supplies
Customer Product Education
Comprehensive customer education programs on Airtel products and services
Customer Acquisitions
SIM card sales, Mobile Money registrations, and airtime activations
Field Query Resolution
Solving field queries including SIM blocks and barring issues
Product Activations
Mobile Money activations and promotional campaigns like Freaky Fridays
Field Customer Service
Provision of comprehensive field customer service support
Campaign Results
Our ongoing partnership with Airtel Uganda since 2021 has resulted in successful nationwide market penetration through strategic BTL campaigns. We have successfully launched 58 contact centers across the country, significantly increased customer acquisition rates, and enhanced customer satisfaction through comprehensive field support services. The campaigns have strengthened Airtel's market presence across all four regions of Uganda, contributing to improved brand visibility and customer loyalty.
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