UNICEF Uganda is mandated by the United Nations to advocate for the protection of children's rights, to help meet their basic needs, and to expand their opportunities to reach their full potential.
Communication is an integral part of UNICEF Uganda’s activities, and they range from focused advocacy efforts to messages via the media that target large segments of the population, all as part of an effort to fulfill child rights throughout the country. Advertising through mass media is the most commonly used method as it allows a message to be delivered to large populations covering different geographic and demographic segments.
In the past six years, UNICEF sought services of RoyalWay Media to develop media strategies for multimedia campaigns and provide translation and production services for radio spots, TV spots, infomercials, online/social media platforms, and documentaries to support its communication agenda
Actual Services provided:
i. Development of Media strategies Services
ii. Design and development of Communication media plans
iii. Development and Production of Radio Spots, TV Spots and Translation Services
iv. Negotiating media rates and bonuses
v. Provision of Copywriting and translation services.
Develop online content
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