10 Years of Impact: Standard Chartered Bank

As the top 360 marketing agency in Uganda we have had an opportunity to work with Standard Chartered Bank for over 10 years across various Brand & marketing communications channels including but not limited to Branding, Media Management, and Experiential Marketing & Events

Target Market

Standard Chartered primarily focuses on serving corporate and institutional clients, as well as high-net-worth individuals globally

Objectives

1. Increase brand awareness and familiarity among bank’s target audience.
2. Customer Onboarding  across various client Marketing Segments
3. Customer Education & assistance of Clients on Products penetration and drive retail products promotions Agenda
4. Plan and manage bank events for both internal and external stakeholders
5. Public Relations and Media management

Services offered

ü  Advertising, PR & Media Management.

ü  Events Planning & Management.

ü  Customer Onboarding & Promotions.

ü  Printing & Production.

Strategy & Tactics

To achieve the objectives and overcome client pain-points, we developed a multi-faceted strategy that included Development of Brand Concepts, Media relations and Event Management Plans.

Marketing Executions for the client –corporate and CSR sponsorships. This included planning the events, coordinating publicity, guest invitations and handling all the basic logistics such as catering, transport, decorations, communication tools etc.…

The agency carried out Promotions to create awareness about various Bank Products including Development of brochures, customization of international documents for the local market as well as Media relations – developing and distributing press releases, writing supplements

Results

1.     Increased bank visibility to maintain its top position as one of the leading commercial bank in Uganda.

2.     Increased Bank Retail Products penetration where we on boarded over 50,000 new customers.

3.     Increased media value earned and content gained through PR and marketing activities

Marketing campaigns boosted engagement around Bank brand to prolong customer lifetime value