The Agricultural Business Initiative (aBi) is a social enterprise that channels development cooperation funding to agribusinesses & agricultural service providers. aBi aims at building a competitive, profitable & sustainable agriculture and agribusiness sector in support of equitable wealth creation in Uganda. The aBi consists of two companies limited by guarantee: aBi Finance Ltd and aBi Development Ltd.


Following the launch of the green agribusiness taxonomy and aBi Green Finance Fund in December 2022, aBi Finance contracted RoyalWay Media to support its initiatives to develop IEC Communication tools conduct district-level activations, and support mass media channels to disseminate information for creating awareness about the green taxonomy and implementation of green finance. These activations will target district-level staff of financial institutions, especially loan officers. These activations will be held in the following districts; Kabale, Ntungamo, Bushenyi, Mbarara, Kasese, Fort Portal, Hoima, Masindi, Masaka, Kampala, Wakiso, Mukono, Jinja, Tororo, Mbale, Soroti, Lira, Moroto, Gulu, and Arua.

Solution/ Actual Services provided


·       Development of and dissemination of information, Education, and communication (IEC) materials for Green Finance for the different Tier Financial Institutions (FIs). The materials include Wallboards, Stickers, Animation video clips, Brochures, and pull-up banners.

·       Develop constant visual captivations and reminders to the staff and the customers about Green financing information.

·       Distribution of IEC Materials in 1500 Financial Institutions in Uganda, including Banks, Saccos, MFI, etc.

·       Organise Launch event to sensitize top-tier stakeholders on green finance

·       Conduct District level Green Finance Activations across selected districts

·       Media management coordination across various media channels including TV, Radio, and Digital channels.

·       Successful Stakeholder Launch Event

·       Activations in 20 Districts in Uganda

·       IEC Material Tools including Wallboards, Stickers, Animation video clips, Brochures, Pull banners, etc.

·       Message dissemination in 1500 Financial Institutions

·       Media outputs across various channels


  • Client
    Agricultural Business Initiative (aBi)

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