The European Union Delegation to Uganda

The European Union, a key political and economic force in Uganda, leads in development support, emerging as the largest donor. Positioned as a strategic catalyst for growth.

Category Strategic Communications

Date December 2023

Location Uganda

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The Problem

Despite the major impact of EU activities in Uganda, awareness among Ugandans of the EU's role and contributions to the country's development was low. The EU sought to increase communication and visibility around its projects, and to provide accountability and transparency on the use of EU funds to taxpayers in member states and citizens of Uganda.

Solution

RoyalWay Media is implementing a nationwide communication and visibility intervention to enhance awareness of the EU's activities in Uganda, especially grant support — through traditional media (with emphasis on radio) and social media, telling concrete stories of beneficiaries.

Key focus areas:

Promoting Green Partnerships
Promoting sustainable and inclusive growth and jobs
Promoting democratic governance and social inclusion in private sector activities
EU support targeting both Ugandans and refugees

Communication & Visibility Services

Media Buying and Coordination
EU Events Planning and Management
Supply of Branded Materials
Social Media Management
PR/Media Coordination & Monitoring
Perception Surveys
Visual/Billboard Campaigns
Photography/Video Production

Services delivered

Outcome

Over the past year we have implemented events, media management, editorial support and content development, social and digital management, and photography and video production — enhancing the visibility of the European Union and Team Europe in Uganda and improving awareness of the EU–Uganda partnership in all its dimensions.